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Creative Samba
Eat them to defeat them

Eat them to defeat them

How ITV & Veg Power persuaded British kids to eat their veggies

Miguel Ferreira's avatar
Miguel Ferreira
Dec 04, 2020
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Creative Samba
Creative Samba
Eat them to defeat them
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For decades, adults have been telling their kids, “Eat you veggies”, “Vegetables are good for you”.

But the typical reaction from the little ones is, "ewwwww vegetables!" or "broccoli is gross!"

To get kids to eat their veggies adults say things like, "If you don't eat your vegetables, you won't grow!" 

Or "Eat your broccoli! Starving kids in Kenya would …

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