Creative Samba

Share this post
How to write compelling benefits. So you can persuade people to open their wallets and buy whatever you’re selling (even a booooooring product like termite killing foam)
creativesamba.substack.com

How to write compelling benefits. So you can persuade people to open their wallets and buy whatever you’re selling (even a booooooring product like termite killing foam)

Miguel Ferreira
Jul 10, 2020
Share this post
How to write compelling benefits. So you can persuade people to open their wallets and buy whatever you’re selling (even a booooooring product like termite killing foam)
creativesamba.substack.com

In 2001, when Steve Jobs introduced the first iPod to the World, he didn't pull it out of his jeans pocket and say, "The iPod. A 5GB MP3 player".

He said, "The iPod. 1,000 songs in your pocket."

And there was a reason why he did this.

Have you heard the saying, “sell the sizzle, not the sausage”?

Well…Marketers love using it, but it's just marketing speak…

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2022 Miguel Ferreira
Privacy ∙ Terms ∙ Collection notice
Publish on Substack Get the app
Substack is the home for great writing