How to write compelling benefits. So you can persuade people to open their wallets and buy whatever you’re selling (even a booooooring product like termite killing foam)
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In 2001, when Steve Jobs introduced the first iPod to the World, he didn't pull it out of his jeans pocket and say, "The iPod. A 5GB MP3 player".
He said, "The iPod. 1,000 songs in your pocket."
And there was a reason why he did this.
Have you heard the saying, “sell the sizzle, not the sausage”?
Well…Marketers love using it, but it's just marketing speak…