Why people tend to rely on mental shortcuts & biases when making quick decisions

And how to use them to your marketing advantage

Have you ever heard of Joshua Bell?

He's a superstar of the classical music world, and one of the World’s best violinists.

On Friday, 7:12 AM January 12 2007 he did something unexpected.

He played 6 classical pieces on a 3.5 million dollar Stradivarius violin, for free, during 43 minutes. Where was the gig? Inside a Washington D.C. metro station.

His per…