Assume nothing (when you're writing copy)

We, humans, tend to make assumptions about brands. This is how you can correct their assumptions

You, me, we all tend to make assumptions about brands.

Last week my Bosch washing machine broke. Apparently there was a blockage in the filter. 

I've tried to fix it by myself, but I couldn't fix it. 

So I call Bosch and tell them that my Bosch washing machine gave me an E18 error. 

In broken washing machine language when you get an E18 error this usually m…