Breaking the Fourth Wall in copywriting
Have you watched the Netflix TV series House of Cards?
Remember the opening scene of season 1?
In the first minute of House of Cards, Frank Underwood kills his neighbor's dog after being hit by a car.
Frank calmly strangles the poor doggo, and suddenly locks eyes with us, the audience.
Then he says, "Moments like this require someone who will act. Do the…
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