Don’t tell people your brand is fresh. Prove it.

Just because consumers know a brand, never assume consumers truly know what it does.

Take Pizza Hut as an example. Pizza Hut is a well-known brand.

The problem is, most consumers think Pizza Hut's dough is pre-made and frozen.

But the truth is, it isn't. Pizza Hut's dough is freshly made. Every. Single. Day.

To change perceptions in 2024 Pizza Hut Middle…