Where would you put the wrong sign?

Most advertising is invisible.

And it’s invisible because people ignore ads by default (unless, of course, you give them a good reason to stop and pay attention).

That’s what makes Specsavers’ “Welcome to Melbourne” stunt such a brilliant anomaly.

In 2024 Specsavers flipped the script.

Instead of saying people needed an eye test.

They showed them.

Now picture…