Portuguese jokes are very popular in Brazil. And they're based on a long list of negative stereotypes about Portuguese people and our culture. Like for…
Writing strong product descriptions is harder than it seems. Of course, as Creative director Pat Gallagher once said, "Anyone can state facts about a…
There’s an old proverb that says, "You can lead a horse to water but you can't make him drink." Facebook, Instagram, Twitter, TikTok... all social media…
In 1977, David Abbott joined Peter Mead and Adrian Vickers to launch an ad agency called AMV. David had lost his father to lung cancer (David's dad was…
"It's not for everyone". That's a scary thing to say. And brands certainly aren't supposed to say it. But in a World where most brands are desperately…
Copywriting and advertising are about making things sound and look familiar. Once upon a time in 2015, Visit Britain (the UK's national tourism agency…
Kishōtenketsu is a very East Asian way of telling a story in four parts. And why you should use this technique when you write copy.
“You talkin’ to me?” Remember this line from Martin Scorsese's classic Taxi Driver? Robert De Niro looks at himself in the mirror. Then he mumbles some…
In 2015 Australian comedy duo Hamish & Andy did a fun little social experiment. Hamish & Andy offered Melburnians the chance to see an Ed Sheeran mini…
This week I saw what might be the funniest video of 2021. You'll laugh hysterically too when you watch it, I promise you. It's a clip from Laura…
Mona Lisa is the Kim Kardashian of paintings. She's famous, but most people don't even know how she became famous to begin with. Leonardo da Vinci…
You don't need BIG budgets to solve BIG marketing problems.