Copywriting is all about clarity and persuasion. The #1 rule is keeping things simple. Simple means getting rid of unnecessary words.
Miguel Ferreira
Ever wondered how many ads do you see per day? Ad agency Red Crow Marketing estimates that in 2020 the average human saw up to 10,000 a day. It's human…
Miguel Ferreira
The story of Charles Smith, a winemaker that gets marketing.
Miguel Ferreira
A big power scares its European neighbors. World leaders are nervous. A crisis is about the blow up. After annexing Austria in 1938, Hilter openly thre…
Miguel Ferreira
Have you watched the Netflix TV series House of Cards? Remember the opening scene of season 1? In the first minute of House of Cards, Frank Underwood k…
Miguel Ferreira
A few days ago Glenn Fisher asked this question on Twitter: "If you could boil all the copywriting advice in the world down to a single word, what woul…
Miguel Ferreira
Never sell a product or a service. Always sell a big idea. But what the heck do I mean by “big idea”? First, let me tell you a story about a Portuguese…
Miguel Ferreira
PAS stands for Problem-Agitation-Solution. It's a classic formula many Pro copywriters use for planning copy. You don't have to be a slave to PAS, but …
Miguel Ferreira
Why copywriting and poetry have more in common than you might think. And a BONUS copywriting formula to help you take some of the fear and intimidation…
Miguel Ferreira
A simple, but often neglected rule to judge good copy.
Miguel Ferreira
A simple but often neglected communication principle: ask for action.
Miguel Ferreira
On January 20, 1961, John F. Kennedy became the 35th President of the United States. Before the Presidential inauguration ceremony the CIA briefed JFK …
Miguel Ferreira