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A good metaphor can change people’s minds
Chrysler's 1979 rescue: the power of a good metaphor to change people’s minds
15 hrs ago
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Miguel Ferreira
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A good metaphor can change people’s minds
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Make your website memorable, not ignorable
In a World where everyone looks and sounds the same…if you’re not different, you’re forgettable.
Apr 19
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Miguel Ferreira
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Make your website memorable, not ignorable
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Shifting brand mental associations
When things go south in business and you think you're running out of options, thinking like a copywriter opens new possibilities.
Apr 12
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Miguel Ferreira
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Shifting brand mental associations
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Getting attention isn’t enough
Building campaigns for attention alone won’t make people buy your brand. But attention that builds mental associations will.
Apr 5
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Miguel Ferreira
3
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Getting attention isn’t enough
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March 2024
Give fans a reason to be missed
G.K. Chesterton once said, "The way to love anything is to realize that it might be lost."
Mar 29
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Miguel Ferreira
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Give fans a reason to be missed
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People want things they can't have
Things that can't be easily bought or seen become more valuable.
Mar 22
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Miguel Ferreira
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People want things they can't have
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Price is a feeling
Consumers use heuristics to make “good enough” buying decisions. Price is a classic heuristic for perceiving value of a product or brand.
Mar 15
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Miguel Ferreira
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Price is a feeling
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The road to unintended consequences
Good creative ideas are based on human biases. Bad ideas ignore them (Then sometimes unintended consequences happen).
Mar 8
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Miguel Ferreira
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The road to unintended consequences
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Create clarity through contrast
The power of using contrast to compare your product with alternatives.
Mar 1
•
Miguel Ferreira
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Create clarity through contrast
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February 2024
Stage a spectacle
Creativity’s job is to "cross the line".
Feb 23
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Miguel Ferreira
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Stage a spectacle
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Simplify the complicated
Facts are facts, but facts alone aren't enough to persuade people.
Feb 16
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Miguel Ferreira
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Simplify the complicated
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Being boring costs way more than being weird.
A few random screenshots, thoughts and dangerous ideas, which may or may not at all apply to copywriting and creativity.
Feb 9
•
Miguel Ferreira
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Being boring costs way more than being weird.
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