What do Nelson Mandela, Margaret Thatcher and Winston Churchill have in common? They were all master communicators who understood the power of repetiti…
Miguel Ferreira
Why Bob Bob Ricard serves more Champagne than any other restaurant in the UK.
Miguel Ferreira
Why statements that rhyme are way more persuasive than statements that don't rhyme. 
Miguel Ferreira
How ridiculous ideas that can unlock new opportunities.
Miguel Ferreira
How Avon Brazil took the classic "Show, don't tell" principle to the next level
Miguel Ferreira
Or the curious reason why using nouns (when you write copy) triggers a sense of group identity.
Miguel Ferreira
Why creativity is like dancing tango between problems and solutions.
Miguel Ferreira
Why solving business and marketing problems demands creativity. 
Miguel Ferreira
In copywriting starting sentences with “And”, "Because", “But”, “Here’s the thing”...is actually a good thing
Miguel Ferreira
We humans tend to make assumptions about brands. This is how you can correct their assumptions
Miguel Ferreira
How sludge harms consumers, taxpayers, employees, students, and you and me. And what your organization can do to avoid the sludge trap
Miguel Ferreira
Every new project needs a concept. Whether it's for a new Christmas ad campaign, website domain name, magazine cover or TV show - even a new Opera Hous…
Miguel Ferreira