In 2019 Netflix wanted to create a trailer to promote Narcos Mexico in Thailand. The problem? Narcos Mexico is filled with drugs, guns, war weapons, ex…
Miguel Ferreira
Andre Agassi was famous for his powerful returns of serves. In fact, many tennis fans (me included) consider him the best serve returner in the history…
Miguel Ferreira
When Subaru entered the U.S market in 1968, the Japanese car maker got off to a slow start. Sales were low, slow and without glow. That year Subaru sol…
Miguel Ferreira
Ever heard of sensational spelling? Grammar dictators hate it. Sensational spelling is intentionally misspelling something to call attention. You proba…
Miguel Ferreira
You don't need BIG budgets to come up with BIG creative ideas. In February 2021, a Toronto burger restaurant called Good Fortune Burger came up with a …
Miguel Ferreira
Love him or hate him, Ronald Reagan was a Master Persuader. But when President Reagan campaigned for reelection in 1984, Reagan was 73 years old. Age w…
Miguel Ferreira
How ad legend George Lois (and a good dose of lateral thinking) saved MTV from going bankrupt after its first year of operations
Miguel Ferreira
How text-message nudges can persuade people to accept a Covid-19 vaccine
Miguel Ferreira
“Simplify, then exaggerate”. That's the advice Geoffrey Crowther, the editor of The Economist from 1938 to 1956, used to give to young journalists. If …
Miguel Ferreira
(Hint: It involves writing in Plain English)
Miguel Ferreira
Most real-world and business problems are perception problems. Let me tell you a little story that illustrates what I mean. Scurvy was a BIG BIG proble…
Miguel Ferreira
What do Nelson Mandela, Margaret Thatcher and Winston Churchill have in common? They were all master communicators who understood the power of words in…
Miguel Ferreira