Love him or hate him, Ronald Reagan was a Master Persuader. But when President Reagan campaigned for reelection in 1984, Reagan was 73 years old. Age w…
Miguel Ferreira
How George Lois (and a good dose of lateral thinking) saved MTV from going bankrupt after its first year of operations
Miguel Ferreira
How text-message nudges can persuade people to accept a Covid-19 vaccine
Miguel Ferreira
“Simplify, then exaggerate”. That's the advice Geoffrey Crowther, the editor of The Economist from 1938 to 1956, used to give to young journalists. If …
Miguel Ferreira
(Hint: It involves writing in Plain English)
Miguel Ferreira
Most real-world and business problems are perception problems. Let me tell you a little story that illustrates what I mean. Scurvy was a BIG BIG proble…
Miguel Ferreira
What do Nelson Mandela, Margaret Thatcher and Winston Churchill have in common? They were all master communicators who understood the power of words in…
Miguel Ferreira
Bob Bob Ricard sells over 115,000 glasses of Champagne a year. In fact, Bob Bob Ricard serves more Champagne than any other restaurant in the UK. This …
Miguel Ferreira
Statements that rhyme are quite sublime. Let me tell you why. In 2000, two psychologists from Lafayette College, Matthew McGlone and Jessica Tofighbakh…
Miguel Ferreira
How ridiculous ideas can unlock new opportunities.
Miguel Ferreira
How Avon Brazil took the classic "Show, don't tell" principle to the next level
Miguel Ferreira
Or the curious reason why using nouns (when you write copy) triggers a sense of group identity
Miguel Ferreira