Creative Samba
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Why copywriters are definitely in the business of changing behavior.
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“Throw someone three tennis balls and they’ll fail to catch any of them; throw one and it lands securely.” David Abbott, the legendary copywriter and c…
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Lisbon is famous for its kiosks (in Portuguese we call them quiosques). You’ll find a quiosque in almost every park and plaza around Lisbon. Quiosques …
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How using Forced Connections can help you solve any business or marketing problem with a good dose of creativity
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Today Tommy Hilfiger is one of America's greatest fashion designers. But in 1985 when he opened his first Tommy Hilfiger store on the Upper West Side o…
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The job of any good marketer is figuring out what people want and what drives people to make the choices they make. OR what's the one thing people want…
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You don't need BIG budgets to solve BIG marketing problems. Beja is a small yet lovely city with a population of about 33k. Beja is also the capital of…
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The story of a Japanese ice cream brand and an apology for a 9 cent price hike
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Lowe Howard-Spink ad agency had to create an ad for Heineken in 1985. So they came up with a simple ad concept. A posh girl is trying to learn "street …
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Kishōtenketsu is a very East Asian way of telling a story in four parts. Introduction (Ki) Development (shō) Twist (ten) Conclusion (ketsu) This techni…
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Brands love using superlatives and claiming that they are the best in their industry. Or the cheapest in their category. Or that they offer the simples…
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In business, not to be different (OR weird) is commercial suicide
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