£2.5 billion is a BIG BIGly BIG number. UK grocery retailer Sainsbury’s was facing declining sales in 2004. That’s why Sainsbury’s announces a three-ye…
Miguel Ferreira
In 2021 consumers have more choice than ever before (Unless you live in Venezuela or Cuba). In every product category...whether it's beer, wine, snacks…
Miguel Ferreira
In 1964, Marxist FARC rebels took up arms in Colombia. Their goal was to overthrow the Colombian Government and install a Marxist regime. This was the …
Miguel Ferreira
Carnival is a BIG deal in Brazil. Rio de Janeiro used to be THE place to be to celebrate carnival. But contrary to popular belief, São Paulo is now Bra…
Miguel Ferreira
In 2019 Netflix wanted to create a trailer to promote Narcos Mexico in Thailand. The problem? Narcos Mexico is filled with drugs, guns, war weapons, ex…
Miguel Ferreira
Andre Agassi was famous for his powerful returns of serves. In fact, many tennis fans (me included) consider him the best serve returner in the history…
Miguel Ferreira
When Subaru entered the U.S market in 1968, the Japanese car maker got off to a slow start. Sales were low, slow and without glow. That year Subaru sol…
Miguel Ferreira
Ever heard of sensational spelling? Grammar dictators hate it. Sensational spelling is intentionally misspelling something to call attention. You proba…
Miguel Ferreira
You don't need BIG budgets to come up with BIG creative ideas. In February 2021, a Toronto burger restaurant called Good Fortune Burger came up with a …
Miguel Ferreira
Love him or hate him, Ronald Reagan was a Master Persuader. But when President Reagan campaigned for reelection in 1984, Reagan was 73 years old. Age w…
Miguel Ferreira
How ad legend George Lois (and a good dose of lateral thinking) saved MTV from going bankrupt after its first year of operations
Miguel Ferreira
How text-message nudges can persuade people to accept a Covid-19 vaccine
Miguel Ferreira