Creative Samba
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Portuguese jokes are very popular in Brazil. And they're based on a long list of negative stereotypes about Portuguese people and our culture. Like for…
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Writing strong product descriptions is harder than it seems. Of course, as Creative director Pat Gallagher once said, "Anyone can state facts about a…
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There’s an old proverb that says, "You can lead a horse to water but you can't make him drink." Facebook, Instagram, Twitter, TikTok... all social media…
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In 1977, David Abbott joined Peter Mead and Adrian Vickers to launch an ad agency called AMV. David had lost his father to lung cancer (David's dad was…
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"It's not for everyone". That's a scary thing to say. And brands certainly aren't supposed to say it. But in a World where most brands are desperately…
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Copywriting and advertising are about making things sound and look familiar. Once upon a time in 2015, Visit Britain (the UK's national tourism agency…
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Kishōtenketsu is a very East Asian way of telling a story in four parts. And why you should use this technique when you write copy.
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“You talkin’ to me?” Remember this line from Martin Scorsese's classic Taxi Driver? Robert De Niro looks at himself in the mirror. Then he mumbles some…
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In 2015 Australian comedy duo Hamish & Andy did a fun little social experiment. Hamish & Andy offered Melburnians the chance to see an Ed Sheeran mini…
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This week I saw what might be the funniest video of 2021. You'll laugh hysterically too when you watch it, I promise you. It's a clip from Laura…
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Mona Lisa is the Kim Kardashian of paintings. She's famous, but most people don't even know how she became famous to begin with. Leonardo da Vinci…
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You don't need BIG budgets to solve BIG marketing problems. 
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