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Repetition is powerful, repetition is memorable, repetition is persuasive
What do Nelson Mandela, Margaret Thatcher and Winston Churchill have in common? They were all master communicators who understood the power of repetiti…
Miguel Ferreira
Feb 26
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The choice architecture of a "Press for Champagne" button 🍾
Why Bob Bob Ricard serves more Champagne than any other restaurant in the UK.
Miguel Ferreira
Feb 19
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Make it rhyme and people will trust you big time
Why statements that rhyme are way more persuasive than statements that don't rhyme.
Miguel Ferreira
Feb 12
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Goat Zoom Calls 🐐 💻
How ridiculous ideas that can unlock new opportunities.
Miguel Ferreira
Feb 5
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Marta's lipstick 💄 ⚽
How Avon Brazil took the classic "Show, don't tell" principle to the next level
Miguel Ferreira
Jan 29
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Are you a chocolate eater? Or do you eat chocolate a lot?
Or the curious reason why using nouns (when you write copy) triggers a sense of group identity.
Miguel Ferreira
Jan 22
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Taking a moment to salute a creative genius (spoiler alert: it's a 9-year old girl scout fr…
Why creativity is like dancing tango between problems and solutions.
Miguel Ferreira
Jan 15
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What's the pressure point (for good creativity)?
Why solving business and marketing problems demands creativity.
Miguel Ferreira
Jan 8
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Why using these words & phrases is like casting a spell on your readers (in a good way)
In copywriting starting sentences with “And”, "Because", “But”, “Here’s the thing”...is actually a good thing
Miguel Ferreira
Jan 4
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Assume nothing (when you're writing copy)
We humans tend to make assumptions about brands. This is how you can correct their assumptions
Miguel Ferreira
Dec 25, 2020
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The sludge trap
How sludge harms consumers, taxpayers, employees, students, and you and me. And what your organization can do to avoid the sludge trap
Miguel Ferreira
Dec 18, 2020
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So what's the concept?
Every new project needs a concept. Whether it's for a new Christmas ad campaign, website domain name, magazine cover or TV show - even a new Opera Hous…
Miguel Ferreira
Dec 11, 2020
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