Why copywriters are definitely in the business of changing behavior.
“Throw someone three tennis balls and they’ll fail to catch any of them; throw one and it lands securely.” David Abbott, the legendary copywriter and c…
Lisbon is famous for its kiosks (in Portuguese we call them quiosques). You’ll find a quiosque in almost every park and plaza around Lisbon. Quiosques …
How using Forced Connections can help you solve any business or marketing problem with a good dose of creativity
Today Tommy Hilfiger is one of America's greatest fashion designers. But in 1985 when he opened his first Tommy Hilfiger store on the Upper West Side o…
The job of any good marketer is figuring out what people want and what drives people to make the choices they make. OR what's the one thing people want…
You don't need BIG budgets to solve BIG marketing problems. Beja is a small yet lovely city with a population of about 33k. Beja is also the capital of…
The story of a Japanese ice cream brand and an apology for a 9 cent price hike
Lowe Howard-Spink ad agency had to create an ad for Heineken in 1985. So they came up with a simple ad concept. A posh girl is trying to learn "street …
Kishōtenketsu is a very East Asian way of telling a story in four parts. Introduction (Ki) Development (shō) Twist (ten) Conclusion (ketsu) This techni…
Brands love using superlatives and claiming that they are the best in their industry. Or the cheapest in their category. Or that they offer the simples…
In business, not to be different (OR weird) is commercial suicide