Creative Samba
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When Hurricane Andrew hit Florida in 1992 it smashed a large aquarium of lionfish in Miami. Initially no one cared. But this aquarium incident ended ha…
Jul 30CommentShare
Why the Trivialization Effect should make you think twice about rewarding customers with small monetary gifts
Jul 23CommentShare
"We have to change something". That's what our brains tell us when sales are flat or when a brand needs to change reputation. The real question is chan…
Jul 16CommentShare
In 2019 the Colombian Women’s football league was in biiiiig trouble. Stadiums were empty. Every. Single. Week. And the league barely had any press cov…
Jul 9CommentShare
Is crime a virus or a beast? Psychologists Lera Boroditsky and Paul H. Thibodeau ran an interesting experiment in 2011. Boroditsky and Thibodeau asked …
Jul 2CommentShare
Times change. Technology changes. But some things never change. Like how much Americans love cheap beer. Cheap beer is the backbone of America. College…
Jun 25CommentShare
Every beer lover knows that there's a special ritual to pour the perfect pint of Guinness. Step 1. Use a branded Guinness glass. Step 2. Hold the glass…
Jun 18CommentShare
£2.5 billion is a BIG BIGly BIG number. UK grocery retailer Sainsbury’s was facing declining sales in 2004. That’s why Sainsbury’s announces a three-ye…
Jun 11Share
In 2021 consumers have more choice than ever before (Unless you live in Venezuela or Cuba). In every product category...whether it's beer, wine, snacks…
Jun 4Share
In 1964, Marxist FARC rebels took up arms in Colombia. Their goal was to overthrow the Colombian Government and install a Marxist regime. This was the …
May 28CommentShare
Carnival is a BIG deal in Brazil. Rio de Janeiro used to be THE place to be to celebrate carnival. But contrary to popular belief, São Paulo is now Bra…
May 21CommentShare
In 2019 Netflix wanted to create a trailer to promote Narcos Mexico in Thailand. The problem? Narcos Mexico is filled with drugs, guns, war weapons, ex…
May 14CommentShare
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