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Copywriting is all about clarity and persuasion. The #1 rule is keeping things simple. Simple means getting rid of unnecessary words.
Miguel Ferreira
Sep 25
Ever wondered how many ads do you see per day? Ad agency Red Crow Marketing estimates that in 2020 the average human saw up to 10,000 a day. It's human…
Miguel Ferreira
Sep 18
The story of Charles Smith, a winemaker that gets marketing.
Miguel Ferreira
Sep 11
A big power scares its European neighbors. World leaders are nervous. A crisis is about the blow up. After annexing Austria in 1938, Hilter openly thre…
Miguel Ferreira
Sep 4
Have you watched the Netflix TV series House of Cards? Remember the opening scene of season 1? In the first minute of House of Cards, Frank Underwood k…
Miguel Ferreira
Aug 28
A few days ago Glenn Fisher asked this question on Twitter: "If you could boil all the copywriting advice in the world down to a single word, what woul…
Miguel Ferreira
Aug 21
Never sell a product or a service. Always sell a big idea. But what the heck do I mean by “big idea”? First, let me tell you a story about a Portuguese…
Miguel Ferreira
Aug 14
PAS stands for Problem-Agitation-Solution. It's a classic formula many Pro copywriters use for planning copy. You don't have to be a slave to PAS, but …
Miguel Ferreira
Aug 7
Why copywriting and poetry have more in common than you might think. And a BONUS copywriting formula to help you take some of the fear and intimidation…
Miguel Ferreira
Jul 31
A simple, but often neglected rule to judge good copy.
Miguel Ferreira
Jul 24
A simple but often neglected communication principle: ask for action.
Miguel Ferreira
Jul 20
On January 20, 1961, John F. Kennedy became the 35th President of the United States. Before the Presidential inauguration ceremony the CIA briefed JFK …
Miguel Ferreira
Jul 17
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