Why reality isn't as logical as marketers, researchers and economists think
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What do marketers, researchers and economists have in common? Most assume that the consumer is rational. This is why so much marketing research is misleading. Johnson & Johnson First Aid Cream was a greaseless, soothing, kind of magical antiseptic cream.
Why reality isn't as logical as marketers, researchers and economists think
Why reality isn't as logical as marketers…
Why reality isn't as logical as marketers, researchers and economists think
What do marketers, researchers and economists have in common? Most assume that the consumer is rational. This is why so much marketing research is misleading. Johnson & Johnson First Aid Cream was a greaseless, soothing, kind of magical antiseptic cream.