How to piss off a copywriter in 5 words or less. Say, “Nobody reads long copy anymore” when judging copy. Then add the classic, "Make it shorter and punchier". In 2023 saying “Nobody reads long copy anymore”, and “ Make it shorter. Because short copy is better than long copy” sounds like common sense.
Awesome piece, Miguel. 👌
I could use 2 creatives.👇
Creative (left side): A car on a cloudy, snowy day with headlights on.
Creative (right side): A car without headlights in a deadly accident with another car containing a woman and kid.
Headline copy options: 👇
Copy 1: Would you rather turn on death than turn on your headlights? ☠️
Copy 2: Wouldn't you rather turn on your headlights?
Copy 3: Turn on your headlights or kill a life - your choice!
😆 😆