Copywriter thinking isn’t obvious. That’s exactly why it helps you sell more.

You don’t have to be a copywriter to think like a copywriter.

You don’t have to work in advertising to think like a copywriter.

But you can train your mind to solve business problems creatively if you think more like a copywriter.

This often means making connections that aren’t obvious to the casual eye.

Tom Actman and Phil Cook started their own design age…