Belgian biscuits, packaging & why copywriting matters more than you think
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A few years ago Rory Sutherland and his team at Ogilvy UK received a phone call from a Belgian colleague. The guy was super worried. One of their clients, a leading Belgian biscuit manufacturer, decided to replace their most popular brand with a new and healthier low-fat recipe.
Belgian biscuits, packaging & why copywriting matters more than you think
Belgian biscuits, packaging & why copywriting…
Belgian biscuits, packaging & why copywriting matters more than you think
A few years ago Rory Sutherland and his team at Ogilvy UK received a phone call from a Belgian colleague. The guy was super worried. One of their clients, a leading Belgian biscuit manufacturer, decided to replace their most popular brand with a new and healthier low-fat recipe.