When everyone else is shouting, whisper.

Beer is a brutally competitive category.

Most beer ads shout about flavor, friends, masculinity and “crisp refreshment.”

But in 2012, DB Export Dry tried a braver approach in New Zealand: it whispered.

Enter the “Bevan, Idiot, Shame” series—three savage little print ads that didn’t promise ice‑cold refreshment or macho glory.

Instead DB Export Dry took th…