Love him or hate him, Salvador Dalí is one of the most iconic figures in the history of art.
The Spanish Catalan surrealist painter was a cultural provocateur.
He was also quite a crazy and bizarre character. He was eccentric and extravagant.
No one could really accuse Dalí of ever being boring and conforming to the rules.
Instead of a normal domestic cat, Dalí had Babou as his furry companion. Babou was a Colombian ocelot, and Dalí used to take Babou everywhere.
Dalí once took Babou out to dinner to a restaurant in New York and tethered him to the leg of his table.
A fellow diner walks past Dalí's table and looks at Babou in shock.
“What’s that?”, she asks frightened.
“It’s only a cat,” Dalí replies. “I’ve painted it over with an op-art design.”
The frightened lady, kind of embarrassed by her initial reaction, takes a closer look.
Then she says, “I can see now that’s what it is. At first I thought it was a real ocelot.”
If you want to be a great visual communicator, think more like Dalí. Learn how to see beyond the obvious. Because as as Bill Bernbach once said, "Persuasion happens to be not a science, but an art."
P.S. Here's a photo of Dalí and Babou.
Founder & Chief Copywriter, Teardwn + Nishi
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