The potent power of Powerisms

Writing copy is hard. But you don't have to start with a complete blank page. 

Consider using a little technique called "Powerisms".

But first, let me tell you the story behind Powerisms.

John E. Powers was the World's first full-time copywriter. 

John began his career writing ads in England in the 1870s. Then he moved back to America where he wrote ads for…