The message matters more than the media
In the 1990s, when Joe Nicchi moved from Upstate New York to Los Angeles he quickly noticed one thing.
It was easier to sell a script in LA than finding a decent soft serve ice cream.
In 2014, Joe and his wife, Tyler, decide to start CVT Soft Serve, an ice cream truck business.
Their soft serve ice-cream was so good that in their first year of business LA …
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