It happens more often than we think. Super smart CEOs wrongly making simplistic assumptions about what consumers want or need. The classic American department store chain JCPenney is a tragic example of this. In 2011, JCPenney hired with great fanfare, a guy called Ron Johnson as their new CEO. Ron was the former head of Apple's retail stores. Ron Johnson made Apple stores the envy of the retail industry.
The Low Prices vs Bargains Dilemma
The Low Prices vs Bargains Dilemma
The Low Prices vs Bargains Dilemma
It happens more often than we think. Super smart CEOs wrongly making simplistic assumptions about what consumers want or need. The classic American department store chain JCPenney is a tragic example of this. In 2011, JCPenney hired with great fanfare, a guy called Ron Johnson as their new CEO. Ron was the former head of Apple's retail stores. Ron Johnson made Apple stores the envy of the retail industry.