SensaYtional spelling (AND kreativity)
Ever heard of sensational spelling? Grammar dictators hate it.
Sensational spelling is intentionally misspelling something to call attention.
You probably know a few brands that use sensational spelling.
Like Kellogg's Froot Loops (which technically should be spelled "fruit loops"), Krispy Kreme Doughnuts ("crispy cream") or Hasbro's Playskool ("school"…
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