SensaYtional spelling (AND kreativity)

Ever heard of sensational spelling? Grammar dictators hate it. 

Sensational spelling is intentionally misspelling something to call attention. 

You probably know a few brands that use sensational spelling. 

Like Kellogg's Froot Loops (which technically should be spelled "fruit loops"), Krispy Kreme Doughnuts ("crispy cream") or Hasbro's Playskool ("school"…

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