Two tiny stories about the art of writing to persuade
(Hint: It involves writing in Plain English)
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Sir Arthur Quiller-Couch (known as "Q") was a legendary professor of English literature at Cambridge University from 1912 to 1944.
In one of his lectures he told his students to always write in a clear style and to avoid jargon.
Q explained to his students the difference between these two sentences:
"He was conveyed to his place of residence in an intox…