Are you a chocolate eater? Or do you eat chocolate a lot?

Or the curious reason why using nouns (when you write copy) triggers a sense of group identity

In 2005, a group of Manchester United fans sat in a pub in Stretford (UK). 

At first, they were furious when they heard the news. 

Then they start talking about forming a new club.

American businessman Malcolm Glazer & his family had just completed the takeover of Manchester United. 

The Glazers bought Man United for £790 million.

£270 million from their own…

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