How an ad campaign helped end Colombia's savage 52-year civil war
In 1964, Marxist FARC rebels took up arms in Colombia. Their goal was to overthrow the Colombian Government and install a Marxist regime.
This was the beginning of a savage 52-year civil war that killed over 260,000 Colombians.
In 2006, Colombia's Deputy Ministry of Defense has an eureka moment.
"We want peace, forever. If advertising can persuade peopl…
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