Dramatize the solution (so it creates a harmless new problem)

Anyone can state facts about a product (even AI). But only a skilled copywriter can make them sing.

For example, imagine you're Fox Sports. You want to announce that the MLB playoffs are coming in October. And the place to watch the games is, naturally, Fox Sports.

How would you communicate it in a memorable way?

You see, October means MLB Playoffs.

And re…