Don’t tell people your idea is original and fresh. Prove it.
This post is a FREE chapter from my new eBook “Think More Like a Copywriter”. If you enjoyed reading this story, buy my eBook (Hint: it will help you think about marketing and business problems more creatively…like a PRO copywriter).
Grab "Think More Like a Copywriter” today and use the code Less25 at checkout to get $25 off and pay $14 instead of $39. $25 is decent money and buys you an expensive bottle of French Cider From Normandy. #justsayin
(This Flash sale ends tomorrow 23:59 Western European Summer Time).
Brazil ain't for amateurs.
Tião the chimp was one of Rio de Janeiro Zoo's biggest attractions.
His name was a tribute to São Sebastião, the patron saint of the beautiful city of Rio de Janeiro.
But Tião wasn't famous because of his name.
Tião became famous because of his bad temper.
This included showing his penis, throwing mud and poop at zoo visitors. Especially politicians.
During the 1980s two of his most famous victims were, guess who?
Two Mayors of Rio de Janeiro.
In the early 1980s, Júlio Coutinho was the first victim.
In the late 1980s, Marcello Alencar.
In 1988, Rio de Janeiro citizens were really fed up with local politicians.
So a group of activists came up with a bold idea.
They presented Tião the chimp as their candidate for Mayor of Rio de Janeiro in the 1988 Mayoral elections.
The campaign slogan was "Vote Monkey, Get Monkey."
It turns out this campaign was a clever protest disguised as a joke.
And it was led by two humor magazines: Planeta Diário and Casseta Popular.
Then something shocking happened.
Election day came.
And 400,000 Cariocas (Rio de Janeiro citizens) voted Tião.
And *Surprise, surprise*, Tião came third in the election.
Because 400,000 Cariocas were so sick and tired of corruption and incompetence at City Hall.
Cláudio Besserman Vianna, one of the humorists behind the campaign said:
"I hope Tião's surprising result is a lesson for all the experienced politicians who got less votes than a monkey."
In business, just like in politics, being original and fresh can perform miracles.
It can change a little known brand into a brand that ignites, provokes and gets more attention from the right people.
And it all starts with capturing a minority of people whose worldview aligns with yours.
PS. Grab "Think More Like a Copywriter” today and use the code Less25 at checkout to get $25 off and pay $14 instead of $39. $25 is decent money and buys you an expensive bottle of French Cider From Normandy. #justsayin
Your pal,
🚀 Founder & Chief Copywriter: Teardwn ↬ “Hire me to give voltage to your website copy”
💌 Newsletter: Creative Samba
🏂 Side projects: 💭 Snackable Copy Tips + 👀 Great Landing Page Copy + ✍️ I’m selling copyipsum.com. Want to buy it? + 🎧 Chill Music Club + ⚽ Dream Football Jobs + 📖 “Think More Like a Copywriter”.