Creative Samba

Creative Samba

Choose your words carefully

Miguel Ferreira's avatar
Miguel Ferreira
May 30, 2026
∙ Paid

In the age of Twitter, Facebook, and 24-hour news, how do you give 60,000 people a sneak preview of something millions are waiting for... and still get them to stay quiet for five days?

So how did Oscar-winning director Danny Boyle pull it off at the 2012 Olympics Opening Ceremony dress rehearsal?

Boyle didn’t ask the lucky attendees to “Keep it secret.”

B…

User's avatar

Continue reading this post for free, courtesy of Miguel Ferreira.

Or purchase a paid subscription.
© 2026 Miguel Ferreira · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture