And now a pause from banality (Plus a special snackablecopytips.com $30 discount)
Many people don't know this but George Eliot was *surprise, surprise* a woman.
Her real name was Mary Ann Evans.
Mary Ann Evans was an English novelist, poet, journalist and one of the most important writers of the 19th century.
Mary Ann Evans published 7 novels under a male pseudonym.
And she did it so she could be published. Because this was a time when female writers weren't accepted by society.
People fell in love with her novels for two reasons.
Because of her psychological insight. And because of her super realistic stories about life in rural England.
If you think about it, people also love good copywriting for two reasons.
When there's a good reason for the reader to pay attention. AND when there's a good reason to be thrilled attention was paid.
This applies to all forms of copywriting — TV ads, outdoor ads, print ads, website copywriting, promotional emails, yada yada yada.
Which is why, finally, and, perhaps, contrary to popular belief, you'll notice, there's a reason why, all of us have been here before, and you're still reading this email.
Words.
Words that, frankly, bring facts to life in a way that feels new (And relatable).
Also, you're still reading this email because this email contains a special announcement.
snackablecopytips.com (my online library of snackable copywriting tips for indie entrepreneurs) lifetime memberships will be full price on Black Friday.
What this means is, you can get your lifetime membership:
30% off today, tomorrow and Thursday (Use this coupon code to save $30: snackable30).
0% off on Black Friday.
For a ONE-time payment of $69 you'll have access to all my Snackable Copy Tips content, forever.
Then on Black Friday prices are back to normal ($99 for a lifetime membership).
Become a copywriting ace with grace (And save $30 todaaaaaay).
This discount will self-destruct in 48h.
Use this coupon code to save $30: snackable30.
》”Dangerous” Snackable Copy Tips
1/ Don't start with your product, start with a need or a want.
2/ Write copy that clarifies who you’re talking to (and makes the reader nodding his or her head in agreement).
3/ Don’t make vague claims, present product facts in a dramatic yet memorable way to make a point.
Your pal,
🚀 Founder & Chief Copywriter: Teardwn
💌 Newsletter: Creative Samba
🏂 Side projects: 💭 Snackable Copy Tips + 👀 Great Landing Page Copy + ✍️ Copy Ipsum + 🎧 Chill Music Club