Adapt your message to their worldview, not yours.

How ITV & Veg Power persuaded British kids to eat their veggies

For decades, adults have been telling their kids, “Eat you veggies”, “Vegetables are good for you”.

But the typical reaction from the little ones is, "ewwwww vegetables!" or "broccoli is gross!"

To get kids to eat their veggies adults say things like, "If you don't eat your vegetables, you won't grow!" 

Or "Eat your broccoli! Starving kids in Kenya would …