The persuasion power of the word "because". Because humans are weirdos

Miguel Ferreira

Oct 16

+4 more

Two-sided messages: they sound stupid. And they work

Miguel Ferreira

Oct 9

Write like Warren Buffett, in Plain English

Miguel Ferreira

Oct 2

Why using active voice makes your copy easier to read

Miguel Ferreira

Sep 25

How to be the rare pink sheep in a World of white sheeps

Miguel Ferreira

Sep 18

Loading more posts…

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts